Last week I was researching potential solutions for a client, who wanted the ability to easy create and manage an image slideshow for various posts and pages from within WordPress. I came across a free plugin that seemed perfect, it did everything the client needed and had a simple interface. The slideshow plugin was free, and while nice, but not necessary.
I clicked the “Download” button that looked like this:
Then the button turned to this:
Instead of asking me to pay with money, the plugin requires downloaders to literally “pay with a tweet”. This was not the first time I noticed this annoying trend. AppSumo often does a similar thing with their free deals, requiring downloaders to send out a promotional message via either Twitter or Facebook.
When you force me to “pay” for your product or service with my social currency this is what goes through my mind:
- I am not your spambot.
- Why can’t I just pay with money or by giving you my email address?
- I am offended that you are REQUIRING me to do your marketing for you.
- I do not advertise for a product/service I have never even used or seen.
- I move on to something else, and keep my social media dignity.
I would rather give up my money or my email address, than to annoy my social media connections. For me, becoming a social media douchebag is too high of a price to pay.